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The Music:
KBAM blends traditional Country superstars like George Jones, Tammy
Wynette and Merle Haggard with the more contemporary offerings of
today’s hottest stars including Brooks and Dunn, Faith Hill,
Tim McGraw, Toby Keith. About 35% of KBAM’s music is current
country hits, slightly more than half of it is from the 1990’s,
with the remainder coming from the 60’s, 70’s and 80’s.
 The
Audience:
KBAM reaches a target demo of Adults 35+, a consumer group with
considerable discretionary funds. KBAM has the longest history in
the Country format of any station in the area delivering advertisers
a loyal, responsive audience.
Programming Features:
KBAM features Susan Edwards, a country music veteran of more than
20 years, in morning drive, a mid day request show from 11 to noon
each day, ABC News at the top of every hour. Live sports coverage
of Longview’s R.A. Long High School football and basketball,
including all District and State games as well as Washington State
Cougar football and basketball coverage.
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