KOOL 103 FM plays Southern Oregon's Greatest Hits featuring classics that everyone in the family knows and can sing along with. From the 70's through today's adult hits, KOOL 103 targets Women 35-54. KLDZ's powerful 100,000 watt transmitter has provided the station with uniquely strong footprint across Southern Oregon. KOOL 103 continues to grow based on the strength of heritage local personalities from KOOL Mornings with Don & Niki, followed by market veterans Judi Austin from 10:00-2:00, Brian O'Connor from 2:00-7:00, and Bryce Burtner from 7:00 'til midnight. With the addition of classic broadcasts of American Top 40 with Casey Kasem from the 70s and 80s, KOOL 103's bright presentation and personality-plus lineup has more and more adults across the Rogue Valley locking their radios on 103.5!