Ethnicity Profile:

• White 82.4%
• Hispanic 5.5%
• Asian 2.7%
• Not reported 9.1%
  

KOOL 99.1 FM

KOOL is Eugene’s exclusive "work day" radio station

At 100,000 watts, KOOL delivers “Fun Songs to Sing Along With!” It’s a great way to start and end your day with 18 songs in-a-row and shorter commercial breaks!

Profile of KOOL Listeners

• The target demographic for KOOL is Adult Persons 25 to 54 years old.
• The audience composition is well-balanced with approximately 45% male and 55% female.
• KOOL listeners are stable home-owners who love to travel, garden & remodel.
• KOOL appeals to educated listeners in peak earning years with disposable incomes.
  Nearly 50% of KOOL listeners have household incomes of $75,000 or more.
• KOOL’s format is non-controversial, wholesome, upbeat and familiar...with it’s own
  News and Information link, which makes it THE premier station for listening at work!

(Source: Media Audit 2009)