KFLY reaches:

• Across Income Levels
• Mid-Educational Bracket
• Mostly Male Listeners

Ethnicity Profile:

• White 93%
• Hispanic 2%
• Not reported 5%
  

KFLY 101.5 FM

KFLY's Eugene’s REAL ROCK station. It is the only lifestylestation in the market with an outrageous attitude and a “bigger-than-life”marketing edge.

KFLY delivers a whole new level of entertainment to the listening audience!

Profile of KFLY Listeners

• The target demographic for KFLYis Adult Men 21 to 54 years old.
• The audience composition is approximately 60% male and 40% female.
• KFLY‘s unique listener layers range from professional to blue collar with diversified interests.
• KFLY appeals to an audience who likes to obtain “toys”–they work hard to play even harder.
• Over 60% of KFLY listeners have household incomes of $50,000 or more!
• KFLY’s format has the ability to engage the audience through an edgy comedy flair and strong talent brands who have a loyal following in the market to insure REAL ROCK dominance!

(Source: Media Audit 2009)