KDUK reaches:

• Young Adults 18-49
• Most Income & Education
  Levels
• Largest Listener Survey Base

Ethnicity Profile:

• White 85%
• Hispanic 8.1%
• Not reported 6.9%
  

KDUK 104.7 FM

KDUKis Eugene’s premiere contemporary Top-40 radio station. With over
60,000 watts, and the largest cumein Lane County, 1 in 4 people tune in at
least once a week.

KDUK serves up today’s freshest music with today’s hottest bands!

Profile of KDUK Listeners

• The target demographic for KDUK is Adult Women 18 to 49 years old.
• The audience composition is approximately 55% female and 45% male.
• KDUK appeals to an audience in the prime “acquisition” stage of life.
  Over 60% of KDUK listeners have household incomes of $50,000 or more!
• KDUK listeners are getting married, buying cars and homes,
  starting families, planning their future, and tend to be high-tech inclined.
• KDUK’s format is the only station in the market that mirrors
  pop culture and is trendy, interactive, high profile and hip!

(Source: Media Audit 2009)