| Lane County |
303,100 |
| Arbitron Eugene, OR TSA |
661,500 |
The key to success with this program is aggressive pricing, regular
rotation of in-
ventory and good communication between our companies. It is recommended
that the vehicles be changed every week. If the vehicle sells prior
to an arranged
ad change, we can change the ad with a minimum of 2 days notice.
In the mean-
time, you can direct interested shoppers to alternative inventory
at your dealership
while we are changing your ad.
|
This statement is from our Radio + Wed Auto Showcase Presentation.
It should be noted that online research is now occurring 80% of
the as part of the “automobile buying process”. This
percentage varies from product to product.
This is a unique opportunity to embed your marketing into the brand
of our radio
stations. We direct listeners to our web sites for a wide variety
of reasons daily.
This Radio-Web Auto Showcase will be another compelling reason for
our listen-
ers to visit our website and buy their vehicles from you. Think
of it this way: Your
WEB Special Showcase is like buying a front page ad in the newspaper
every
day!
We will put a photo, description and special price of your
“Radio Station Special”
on all 4 of our radio station website home pages. We will air a
minimum of 5x :05
ads per day, 7 days per week, on all four (4) Bicoastal Media radio
sta-
tions...encouraging our listeners to check out your Radio Station
Special. When
listeners click on the Radio Station Special, they will be able
to link through to
your dealership web site for more information about the special
and your dealer-
ship. This linking opportunity will also give interested auto shoppers
the
opportunity to check out the rest of your inventory!
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