KMSW…The Classic Rock Station has your market!

• 34% Attended College
• 70% Work Full Time
• Median HH income is $64,044
• 41% have annual HH income over $75,000
• 55% are Married
• 50% have no children in the household
• 72% own their home
• 89% have internet access
• 53% do not read a daily newspaper
• 56% do not watch prime time TV
• 24% have a Satellite Dish

Source: Classic Rock Listeners, 2005 Spring Mediamark Research Inc, prepared by Radio Advertising Bureau

KMSW 92.7 FM

KMSW 92.7 FM Classic Rock is the “all about the music” way to reach the heart of the 25 to 54 year old consumer. Song after song you’ll hear the familiar hits from the Eagles, Eric Clapton, The Rolling Stones, The Steve Miller Band, Journey, Elton John, Santana, ZZ Top, Kansas, Bruce Springsteen, Led Zeppelin, Credence Clearwater Revival...just to name a few.

Demographic: Adults 25-64 - 50% Female - 50% Male

69% OF THE KMSW AUDIENCE IS 25-54 • MEDIAN AGE IS 39