• 38% attended college
• 70% work full time
• 48% have a household income of $75,000
• Median household income is $72,800
• 71% are married
• 59% have no children in their household
• 84% own their own home
• 59% don’t watch prime time TV(below the national average)
• 33% have a satellite dish(22% above the national average)
• 89% have internet access
• 48% don’t read a daily newspaper

Source: 2006 Spring Mediamark Research from the Radio Advertising Bureau. Country Listener Profile

KACI 1300 AM

KACI 1300 AM is the Gorge’s 24-Hour News-Talk station. Featuring Daybreak from 3AM to 6AM including local news, weather and sports. From 6AM to 8AM, Mid-Columbia Mornings features the most comprehensive news and information presentation in the entire Mid-Columbia area. Mid-Columbia Today from 8AM to 9AM, features the newsmakers from both counties and both states. KACI also features Rush Limbaugh at 9AM and Lars Larson at Noon. Sean Hannity at 3 with Bill O’Reilly from 6PM to 8PM. Dr. Dean Edell 8PM to 9PM. Then from 9PM to 3AM, Coast to Coast AM. KACI 1300AM covers Wasco County and a portion of Hood River County.

Demographic: Adults 35+

58% of the KACI Audience is 25-54 • 57% Male 43% Female • Median Age is 51