Market Population Summary

It’s NEW!
Bicoastal Media Willamette Valley radio stations are now featuring the “Radio Station Auto Showcase”. This new program is promoted both On-air and Online! Studies show that online research is now occurring nearly 80% of the time as part of the auto buying process. Radio is the leader in direct response marketing coupled with it’s ability to establish position in the minds of consumers over time. This Radio-Web combo will result in a powerful one-two punch for auto sales.

It’s Unique!
This is a unique opportunity to embed your marketing into the brand of our radio stations. We direct listeners to our web sites for a wide variety of reasons daily. This Radio-Web Auto Showcase will be another compelling reason for our listeners to visit our website and buy their vehicles from you. Think of it this way: Your WEB Special Showcase is like buying a front page ad in the newspaper every day!

Here’s How It Works
We will put a photo, description and special price of your “Radio Station Special” on all 5 of our radio station website home pages. We will air a minimum of 5x :05 ads per day, 7 days per week, on all five (5) radio stations...encouraging our listeners to check out your Radio Station Special. When listeners click on the Radio Station Special, they will be able to link through to your dealership web site for more information about the special and your dealership. This linking opportunity will also give interested auto shoppers the opportunity to check out the rest of your inventory!

Servicing The Program
The key to success with this program is aggressive pricing, regular rotation of inventory and good communication between our companies. It is recommended that the vehicles be changed every week. If the vehicle sells prior to an arranged ad change, we can change the ad with a minimum of 2 days notice. In the meantime, you can direct interested shoppers to alternative inventory at your dealership while we are changing your ad.