|
Columbia Gorge AM stations add FM signals
Columbia Gorge, Oregon, August 30, 2011 Two Bicoastal AM stations
serving the Columbia River Gorge have recently added FM signals
to reach a new listener base. KIHR 1340 Licensed to Hood River Oregon
can now be heard on 98.3 FM. KIHR features a full service station
playing country music. KACI 1300 AM licensed to The Dalles Oregon is
now broadcasting on 103.9 FM. The station features America’s top talk
and news programming along with Oregon’s own Lars Larson. The addition
of FM to KACI allows for a better night time signal after the station
goes to low power at night according to Market Manager, Gary Grossman.
Bicoastal Media earns St. Jude "Partner Of The Year" award
Bicoastal Corporate - August 16, 2011 In honor of its dedication to
supporting St. Jude Children’s Research Hospital® in its mission to
find cures for childhood cancer, Bicoastal Media recently received
the Country Cares for St. Jude Kids® Partner of the Year award. Over
the past decade the company’s participating radio stations raised
more than $2.3 million dollars for the kids of St. Jude with the help
of its listeners, supporters, and sponsors. Bicoastal Media’s President
and COO, Michael Wilson, along with KRED DJ Rollin Trehearne, accepted
the award at an annual Volunteer Appreciation Dinner held July 31 in
Memphis, Tenn. "We are grateful for this recognition," Wilson said.
"Our team works hard every day to keep the mission of St. Jude top of
mind with our listeners. We’re delighted to play a small part in helping
raise funds so the researchers and doctors can continue to work miracles
every day. The true reward from this partnership is the gratitude we see
in the eyes of the parents and kids of St. Jude. On the west coast,
Bicoastal Media’s main fundraising programs both support St. Jude -
the Country Cares for St. Jude Kids® Radiothon and the Radio Cares for
St. Jude Kids® radiothon. The radiothons span 26 hours for more than two days,
and on-air announcers relate their experiences visiting the hospital and
share patient stories. Listeners are then encouraged to call-in to the stations,
where teams of local volunteers ask them to become a 'Partner In Hope' by
making a $20 a month donation (only 67 cents a day)that helps
St. Jude make a big impact in the lives of children fighting cancer and
other catastrophic diseases. The daily operating cost of St. Jude is $1.7
million, and 75 percent of the hospital’s operating costs are covered by
public donations. "It is so heart-warming to know that Country Cares
continues the vision that started 22 years ago of putting the kids of
St. Jude Children’s Research Hospital first," says Country Cares board
member and California St. Jude patient father, Don Langford. "What an
accomplishment for a group of stations to stand tall for the kids and
for the hospital. Thank you, Bicoastal Media.
Bicoastal Media Coos Bay launches its High School Broadcast
intern program. Katelyn Trachsel, a junior at Marshfield
High School is the first student to complete the four week commercial
radio program developed by market manager George Feola. The curriculum
is designed to allow students involved in the Marshfield High School
Broadcast program to exerpeince commercial radio applications with
hands on work in audio production, copywriting and sales. Students
receive hard grades from the program and they count toward completion
of the high school curriculum. Upwards of eight students could participate
annually. Steve Walker, Marshfield High School Broadcast instructor,
is hopeful that the program will be a model undertaken by all high
schools with broadcast curriculums in Oregon. According to Feola,
“This is great opportunity to develop up and coming young
broadcasters, which is increasingly difficult in today’s broadcast
environment.”
The entire company sends their congratulations to Mike Wilson
on his nomination for Best Broadcaster in Radio Ink Magazine’s
"Radio Wayne" Awards announce in March 9th 2009 issue.
Wilson joins a "Who’s Who" list of industry professionals
in his nomination for the honor.
"Mike Wilson deserves this honor more than anyone I know.
There isn’t a harder working leader in the radio industry"
said Bicoastal CEO Ken Dennis. "He brings out the best in his
people, understands the future of the business. I am immensely proud".
The national honor brings attention to the growth and development
of Bicoastal Media. As the company’s Chief Operating Officer
Bicoastal has successfully grown to more than 50 radio stations
in three states.
The annual award is named after "Radio Wayne" Cornils,
one of the legendary greats in radio broadcasting. Wayne Cornils
was not only a great broadcaster, he also served the industry in
serving both the National Association of Broadcasters and The Radio
Advertising Bureau.
Welcome to the new website for national sales for Bicoastal Media.
The site is designed to define the regional footprint of Bicoastal
Media throughout Washington, Oregon and Northern California. Company
CEO Ken Dennis spearheaded the effort to draw all the "need
to know" information in one easily accessible place. President
Mike Wilson says of the project "it is exciting to see the picture
of aggregate strength of the company and the benefits we can bring
to advertisers with the almost 900,000 people reached each week by
our stations". Check back often for more updates.
The stations in the Coos Bay market are continuing their tradition
of leadership with the 28th Annual Colgate Country Showdown national
series. Again for 2009, the market will not only host local competitions
but also will also be hosting the Oregon State Finals and then Regional
Finals. Hot Country KSHR FM will team up with Real County KDBN –FM
as the host stations for this event. State winners will go on to the
National Finals held in Nashville Tn. National winners will compete
for a 100,000 dollar grand prize.
Bicoastal stations in every market are stepping forward to assist
our communities in these uncertain economic times. One of the national
treasures along the Columbia River is the popular Discovery Center.
The Center was informed that due to a bankruptcy that cruise boats
would not be running this year causing a loss of tens of thousands
of dollars. The Bicoastal station group stepped forward with a 30,000
dollar in kind contribution to help reach out to build attendance
during the high volume summer tourist season. This is just an example
of Bicoastal’s outreach to partner with organizations throughout
our region.
One of the most satisfying things that the people of Bicoastal Media
have the privilege to do each year is support charities in our communities,
region and nation. Several station groups focus on St. Jude’s
Research Hospital. "Radio Cares" events have been held
in Medford, Crescent City, Albany and Eureka so far in 2009, raising
an amazing 252,494 dollars. The Coos Bay event comes up soon. St.
Jude’s is near to the heart of many in the Bicoastal family. |