POWER 96.3 is personality driven, continuous hit radio featuring strong listener involvement. The station’s music mix is heavily researched to increase time spent listening and features hits of the 80’s and 90’s. A warm, informative and humorous style appeals to listeners 18-49 years of age.

KFMI 96.3FM

POWER 96.3 is highly visible at community activities and is a leading producer of concerts, car shows, trade shows, and other similar events. Station promotion is supplemented by outdoor signage, print media, remote broadcasts, trade shows and other similar activities.

Gender:	39% Male 61% Female	Home Ownership: 60%
Children in Household: 36%		Median House Hold Income: $56,000
Demographic Breakout		Education
Persons 18-24	12%	High school or less	14%
Persons 25-34	29%	Completed high school	30%
Persons 35-44	24%	Some college	35%
Persons 45-54	14%	Completed college or more	21%
Persons 55-64	11%
Persons 65+	11%